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The newest beauty item aimed at Gen Z claims to deliver 8,347 tiny pokes every second and includes a corresponding ‘Stinger Gun.’ Sounds absurd? That’s the intention.
As TikTokSkincare trends keep getting more complicated, strange, and unusual, with items like snail mucin and “morning sheds” appearing in teenagers’ routines. A new skincare brand [coat]s is pushing back by launching a completely fake product.
The Jellyfish Sting Serum is a humorous item that comes with a gun-like device to ‘sting your way to improved skin.’
The fictional equation is the main focus of[coat]s‘ new initiative, designed to draw attention to the excessive and harmful beauty standards that young people are encountering.
Because, let’s face it, things have gone too far.
In reality, a new study showed that over two-thirds of Generation Z are already incorporating anti-aging products into their routines, while 69% admit they feel overwhelmed by the vast array of choices available in the beauty section.
With 49% of young people in the skincare market finding new products through TikTok, it’s clear how false information can spread rapidly, particularly when influencers present complex routines, potent ingredients, and anti-aging messages targeting audiences as young as 12.
Skin specialists are increasingly alerting young people that excessive or incorrect use of potent skincare ingredients such as retinols and exfoliating acids may cause negative outcomes, including irritation, breakouts, and a compromised skin barrier.
What is the brand’s goal? To reduce distractions, simplify daily routines, and safeguard teenage skin using mild, scientifically supported products.
To promote awareness, the brand is collaborating with various well-known TikTok influencers such as Franchesca Gillespie, Kim Mann, Amy Astridd, Amy Cheah, and Lily Bayliss, along with skinfluencer Natalie O’Neill and consultant dermatologist Dr Emma Amoafo-Mensah.
Teen skin is not simply adult skin on a smaller scale – it has its own specific requirements, difficulties, and sensitivities,” says Dr. Emma Amoafo-Mensah. “It doesn’t require 10 steps or anti-aging components. It needs intelligent, straightforward care that safeguards what’s already healthy and stops future issues.
Instead of long 10-step regimens that harm the skin’s barrier and create issues, [coat]s provides a straightforward option: a three-step skincare routine aimed at providing young skin with all necessary elements, created in collaboration with the SkinHealthCollaboration endorsed by skin specialists.
[coat]s Skinsentials 3-Step Routine
[coat]s Skinsentials 3-Step Regimen includes all the essentials for a young person’s skincare routine: a Mild Hydrating Cleanser, Mild Hydrating Toning Milk, and Triple Moisture Water Cream. All three items are free of fragrance and contain mild, suitable ingredients that safeguard the skin barrier, reduce breakouts, and provide hydration. Ideal for combination to dry skin, there is also a Blemish Defence version designed for oily, acne-prone skin.
The Skinsentials 3-Step Routine offers customers two different formulas, one designed for combination to dry skin, and the other tailored for oily, acne-prone skin.
Comprising a cleanser, toner, and moisturizer, each regimen addresses typical skin issues that teenagers encounter without excessive use of active components or ingredients.
No exaggeration, only efficient products that produce outcomes.
Therefore, whether you’re worried about your teenager’s skin or aiming to make your own regimen easier, [coat]s demonstrates that less is indeed more, and there’s no need to “toughen your way to healthier skin.”
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