Lionsgate had intentions to employ AI in creating films and television series, but the process has not unfolded as expected.
In August 2024, we noted that Lionsgate hadsigned a dealto train AI to assist them in creating movies. The AI, developed by a company named Runway, had complete access to film series such asJohn Wick and The Hunger Gamesin order to understand what Lionsgate was aiming for.
We regret to inform you that the plan has not been successful. Truly, we are deeply disappointed. According toThe Wrap (here via PetaPixel), Lionsgate simply doesn’t possess a large enough collection for the AI to pilfer – sorry,learn – from.
A source with no name told The Wrap, ‘The Lionsgate collection is not extensive enough to develop a model.’ ‘Actually, the Disney collection is also not large enough to build a model,’ they added.
If the Disney library is still insufficient, what truly qualifies as large enough? And how can we ensure that AI will never access it? While Lionsgate executives may be frustrated by the failed plan, this is positive news for the rest of the industry. As artificial intelligence becomes increasingly prevalent in film and television—and can now even alter people’s genders in movies—the efforts of millions of artists are at risk.
In 2024, Michael Burns, Vice Chair of Lionsgate, stated: “Runway… will enable us to use AI to create innovative, cost-effective content production opportunities.” The reality that film and television is now referred to as “content creation” is truly disheartening, yet this is the current situation.
A publication from the BFIearlier this year, it was suggested that as many as 130,000 scripts were taken by AI companies to train the system. Netflix recently employed AI to help reduce VFX costs forThe Eternauts and the company’s chief executive officer Ted SarandosclaimedArtificial intelligence would “assist artists in enhancing movies and television shows, not merely reduce costs.”
Clearly Sarandos hasn’t watched the first five minutes ofThe Woman With The Red Hair,which continues to haunt our dreams.
Lionsgate’s efforts to produce movies and television series using AI have not been successful, offering a tiny ray of hope in an otherwise bleak scenario. Maybe there’s still a chance to support genuine artists and move away from this AI trend. Have we learned nothing from Mother in… Alien or HAL in 2001: A Space Odyssey?
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