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Samyang Foods, which is expanding quickly with the help of Buldak Ramen, is intensifying its approach to the European market. Samyang Foods announced on the 9th that Vice Chairman Kim Jeong-su visited the location of the world’s biggest food trade show, **ANUGA 2025**, taking place in Cologne, Germany on the 4th (local time), and entered into a business agreement with a French major-channel distribution expert for local distribution.

Deputy Chairman Kim selected Europe as the initial global on-site management location for the second half of the year, after the U.S. in April. Buldak Ramen, which primarily operates in Asia, including China, and the U.S., is gaining popularity in Europe too. Samyang Foods also set up a European sales branch last year.

The French company **SRG International**, with which Samyang Foods recently signed a business agreement, is a major distributor in France. A representative from Samyang Foods stated, “We have established a solid foundation for speeding up our expansion into the European market.” Samyang Foods has steadily entered key European distribution networks, including Albert Heijn in the Netherlands, Rewe in Germany, and Tesco in the UK. It is reported that approximately 7,000 people visited the Samyang Foods booth daily during ANUGA 2025, which took place from the 4th to the 8th.