jasdooit

Lyu Jae-cheol, the newly appointed CEO of LG Electronics, shared a New Year’s message emphasizing, “Let’s achieve a new breakthrough with confidence, recognizing that more opportunities exist within challenges,” along with outlining five key objectives.

CEO Lyu conveyed this message in a video speech directed to around 70,000 employees, both within the country and abroad, on the 23rd. This New Year’s message came after Representative Koo Kwang-mo’s statement on the 22nd. LG Electronics has been releasing its New Year’s messages before the start of the new year since 2022.

CEO Lyu stated, “In recent years, we have demonstrated that LG Electronics’ strategies and operational effectiveness are well-received in the market by enhancing our foundational competitiveness and introducing new sources of growth. Our advantage comes from creating competitive gaps through customer-focused planning and swift execution. Let us concentrate on five key tasks to once again reshape the competitive environment using this strength.”

The five key responsibilities outlined by CEO Lyu are: ▲enhancing the competitiveness of main operations ▲speeding up quality development ▲refining regional investments ▲identifying new avenues for growth ▲and changing working approaches.

First, to enhance competitiveness in key operations, he emphasized the importance of rapidly commercializing “Winning Tech” to alter market conditions and establish advantages that rivals find difficult to overcome. Furthermore, the company intends to focus its investments on B2B, solution-based, and D2C ventures centered around profitability to promote sustainable growth.

A difficult objective was established to increase sales in developing markets including India, Saudi Arabia, and Brazil by 2030. For future growth prospects, areas such as AI Home, Smart Factory, AI data center cooling systems, and robots were pointed out. CEO Lyu also stressed changing work approaches through AX, saying, “We will create a setting where every member can effortlessly and conveniently access AI.”

CEO Lyu stated, “In every choice, we should focus on customers and adopt the attitude that ‘execution is strength’ and ‘action provides the solution.’”