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Emart24 has collaborated with Toss Pay, a straightforward payment solution provided by the mobile finance app Toss, to introduce a membership program that provides ongoing discounts and benefits.

Emart24 announced on the 4th that it will launch the ‘ALLDAY 1010’ membership, offering instant discounts and benefits when using Toss Pay for payments. The membership is automatically activated when scanning a QR code from the Toss Pay app, eliminating the need for additional registration.

This membership stands out by providing a 10% instant discount and 10% rewards on all Emart24 items when using Toss Pay Money or a bank transfer. However, alcoholic drinks, tobacco, and service-related products are not eligible for these benefits. The total savings from both the discount and rewards can reach up to 20%.

A special event has been organized to celebrate the membership launch. Emart24 will offer the ‘samgak-gimbap (triangular gimbap) for 100 Korean won’ deal all through January. When using Toss Pay Money or a bank transfer, any amount over 100 Korean won spent on the samgak-gimbap (triangular gimbap) will be refunded as Toss Pay points the next month. The participation limit is set at a maximum of 5,000 Korean won per Toss account each month.

By working together, Emart24 seeks to boost customer visits from individuals aged 10 to 30, who frequently use Toss Pay. At present, Emart24 also provides a Toss Money top-up and withdrawal service for younger customers. This feature enables users to create a barcode through the Toss app and add or remove cash at store locations.

In today’s high-inflation scenario, offering customers visible advantages has turned into a necessity,” stated an Emart24 representative. “We plan to broaden different payment collaborations to attract more young customers.