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TECNO has integrated artificial intelligence into the core of football fan culture, organizing a series of AFCON viewing events in Nigeria that combined live game watching with engaging, AI-driven activities.

The activities, centered on Nigeria’s games against Tanzania and Mozambique, transformed regular match days into engaging fan events that merged technology, lifestyle, and youth culture.

The mobile technology company stated on Wednesday that the project aims to showcase how artificial intelligence can improve entertainment and increase fan engagement, especially among younger audiences who already view football as a collective cultural experience.

Hosted in Lagos, the watch parties attracted football fans, influencers, and content creators, fostering a social environment that extended beyond just viewing the match. At every location, TECNO incorporated ELLA, its artificial intelligence system, into the event, enabling supporters to interact with football in innovative ways via forecasts, quizzes, and tailored digital material.

The initial event was held at VSP Lounge located on Awolowo Road, Ikeja, during Nigeria’s group-stage game against Tanzania. Visitors arrived before the match started, enjoying music, discussions, and an increasing feeling of excitement. A special TECNO booth served as a major highlight where guests engaged with ELLA by forecasting match results, responding to AI-generated football questions, and creating personalized digital images.

One of the most well-liked features enabled fans to design images, positioning themselves next to Super Eagles forward Victor Osimhen, transforming fan support into a custom digital experience. Those who interacted with ELLA and made accurate predictions were rewarded with TECNO-branded items, soccer balls, and other prizes, maintaining excitement at the booth during the game.

The energy carried on at a second gathering at Cubana Night Club in Ikeja GRA for Nigeria’s quarter-final match against Mozambique. The location was turned into an exclusive fan area featuring big screens, carefully designed lighting, and a lively social atmosphere. Once more, ELLA was key, offering real-time forecasts, AI-created material, and custom digital mementos.

At both events, TECNO integrated technology with warm hospitality, providing guests with drinks, non-alcoholic beverages, and carefully selected food trays while live commentary and quiz activities took place during the matches. As goals were scored, joy spread throughout the venues, highlighting football’s power to bring people together.

TECNO stated that the watch events demonstrated the flexibility of ELLA, illustrating how artificial intelligence can extend beyond work-related tasks and into areas such as entertainment, fostering community and enhancing fan interaction. By smoothly incorporating AI into the viewing process, the company sought to transform passive viewers into engaged participants.

The effort also highlighted TECNO’s larger approach of connecting innovation with youth trends and daily life. As the AFCON event progresses, the company mentioned its intention to organize more engaging fan activities, utilizing ELLA to develop interactive experiences that go beyond game days.

Provided by SyndiGate Media Inc.Syndigate.info).