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The winter mountains of Seoul are beginning to stir with the presence of global tourists, signaling the emergence of a fresh Korean travel phenomenon — K-Hiking.

The Seoul Tourism Board (STO)revealed that it organized a hiking event exclusively for foreigners on January 17 in the Bugaksan region, with the theme of “Morning Yellow,” the newly introduced Seoul Color 2026. This activity was part of an ongoing hiking tourism program jointly managed by the city of Seoul and STO.

17 Different Nationalities Trek Bugaksan Alongside Seoul’s New Color Scheme

The gathering included 24 international visitors from 17 different nations, such as the United States, France, and Egypt. Attendees donned scarves and hats in Morning Yellow, representing a vibrant Seoul morning, while walking the Bugaksan Hanyangdoseong Trail.

The path took hikers by Malbawi Observatory, Sukjeongmun Gate, and Gokjang Fortress Wall, ultimately arriving at Baegak Summit (342 meters above sea level). Throughout the journey, attendees encountered Seoul’s distinctive urban winter hiking tradition, where ancient city walls and mountain views blend with a bustling modern city beneath.

Hiking Tourism Centers in Seoul Exceed 100,000 Visitors

As per STO, the three Hiking Tourism Centers in Seoul—situated at Bukhansan, Bugaksan, and Gwanaksan—had a total of 101,290 visitors in 2025.

During the same period:

– A total of 5,210 instances of hiking equipment rentals were documented

– 51 structured hiking initiatives for international participants were conducted

– 1,151 participants from 74 countries took part in these programs

These statistics illustrate the increasing popularity of hiking as an immersive, experiential type of travel, rather than a specialized outdoor pursuit.

Growing International Hiking Initiatives in 2026

Leveraging this growing momentum, STO aims to continue broadening its hiking tourism efforts. The group will enhance its “Global Hiking Mate” ambassador initiative, which showcases Seoul’s mountains internationally.

Furthermore, “Seoul Hiking Week,” an event that attracts many international participants, will take place twice a year — during spring and autumn — rather than just once, providing more chances for foreign tourists to connect with Seoul’s natural scenery.

Global Interest in Urban Hiking Persists

STO President Gil Ki-yeon stated:

International travelers are showing increasing interest in urban hiking.

While maintaining current courses, we will also examine new hiking trails and initiatives in a gradual manner.

With more global travelers looking for engaging, local experiences, Seoul’s mountains—easy to reach, rich in history, and integrated into everyday city life—are becoming a fresh way to explore Korea beyond its pop culture.

Written by Song Mi-joo