Derision was widespread on Wednesday as reports emerged that movie theaters will sell a limited-editionMelania Trump-themed popcorn bucketfor $12.99, coinciding with the first lady’snew documentary hitting screens Friday.

As mockery circulated earlier this week regardingdismal expected salesFor Amazon’s costly documentary, social media became active once more after Gizmodo revealed that Melania-themed popcorn containers will be available for sale this weekend.

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The unique items are already overwhelming eBay, prompting inquiries about their origin.

The news arrives as the “Melania” film is anticipated to perform poorly at the box office, with estimates of only $3 million in revenue, even though Amazon MGM invested a staggering $75 million on distribution rights and promotion.

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The shocking investment led to claims that the large payment is a favor to the Trump family, especially considering Amazon’s significant government contracts.

The action triggered a flood of criticism on social media.

Matt Novak, author of the Gizmodo report, quipped on Bluesky, “At $12.99 they’re”practically giving it away.”

Philip Bump‪, MSNOW contributor and former Washington Post columnist, joked on Bluesky, “[deep MAHA voice] the”butter had better not be pasteurized.”

Filmmaker Nate Gilbert called it “a great collectors itemfor the most terrible person you can think of.

Film and television journalist Rendy Jonesreprimanded on X, “Finally anew puke bucketwhen I experience food poisoning.

TV writer Oriana Schwindt‪wrote on Bluesky, “if you’re wondering ‘why??’: exclusive version snack containers are a method for studios to participate in cinema snack revenue, which usually went entirely to theaters via licensing charges. also”Trump supporters are big targetswho would purchase anything and the markup for cinemas is extremely high.

For $12.99, it’s almost like they’re handing it out for free.

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— Matt Novak (@paleofuture.bsky.social) January 28, 2026, at 3:33 PM

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