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Dongsuh Food is launching an advertising initiative that uses AI (artificial intelligence) technology. The campaign enables customers to submit images, which are then converted into promotional content.

Dongsuh Food announced on the 10th that it will launch the campaign titled “Mitte AI Production,” with the theme “Including Your Family in Mitte Advertisements,” until next month.

Upon visiting the event page on the official Mitte Instagram account, users can choose one of three Mitte ads (Jung Jae-young version, Kim Sung-kyun version, Choi Young-jun version), upload family photos that fit each role, and the AI will automatically convert them into advertisements. The AI identifies faces and smoothly integrates them as the lead characters in the ads. Once completed, the videos can be downloaded or shared on personal social media (SNS). After taking part in the event, users can access the official brand store via a provided link to buy Mitte products at reduced prices.

The marketing manager of Dongsuh Food, Lee Jeong-in, mentioned, “This campaign was designed to let customers encounter Mitte’s distinctive cozy feeling in a new manner by utilizing AI.”