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Jiji has launched its much-anticipated 2025 Black Friday promotion with the slogan “Deals Like Water”.

The top online shopping platform in Kenya is providing customers with savings of as much as 85% on thousands of items during the month of November.

The initiative represents one of the largest online shopping events of the year, allowing Kenyans to take advantage of offers on a wide range of products including phones and tablets, clothing, electronics, home furnishings, and household appliances.

Customers can explore approved listings, evaluate costs, and buy straight from reliable vendors on Jiji’s mobile-optimized website.

During the launch, Maureen Naliaka, the PR and Marketing Manager at Jiji Kenya, stated that the campaign symbolizes plenty and prospects for both purchasers and vendors.

“Black Friday is always a unique period for shoppers. And this year, we’re elevating it further. ‘Deals Like Water’ symbolizes plenty, with real offers visible everywhere. Shoppers can benefit from authentic discounts provided by verified vendors, while sellers can connect with millions of potential buyers. It’s a benefit for all,” Naliaka mentioned.

Jiji has designed the campaign to provide advantages to both buyers and sellers within its platform.

Vendors providing discounts of 15% or higher will be automatically displayed on Jiji’s official Black Friday homepage, increasing their exposure to millions of possible customers.

In contrast, customers will appreciate confirmed deals, communicate directly with vendors, and finish purchases securely through the website.

The 2025 initiative leverages the rising trend of online shopping in Kenya by offering reliable offers and user-friendly mobile-focused purchasing options tailored for regular consumers.

“We are convinced that every individual is entitled to a great offer. This is why we have simplified and secured the process for all Kenyans to shop from any location, whether they’re upgrading their phone, furnishing their home, or looking for something unique at the most favorable price,” Naliaka said.

The “Deals Like Water” initiative encourages customers to check out the Jiji Black Friday section and take advantage of the current promotions.