Kuaishou anticipates that the new model’s capabilities will encourage its use among filmmakers, production studios, advertisers, and influencers.
The Chinese short video platform Kuaishou introduced a new artificial intelligence video generation model on Monday, aiming to compete with OpenAI’s Sora and the startup Runway in the international AI content creation industry.
Kuaishou, which rivals TikTok’s Chinese counterpart Douyin, stated that Kling O1 is the first integrated multimodal video model in the market. It utilizes an architecture that combines various video creation tasks—such as generation, precise and controllable editing, and comprehension—into one platform, offering a “seamless, end-to-end workflow for the creative industry,” as mentioned in a statement.
Kling O1 was recognized as the “Nano Banana for AI video,” as stated by Alvaro Cintas-Canto, an assistant professor specializing in AI and cybersecurity at Marymount University in the United States. He praised the video tool’s flexibility in managing text-to-video creation, content modification, and ensuring character consistency within intricate scenes, as mentioned in a post he shared on his X account on Monday.
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Nano Banana is Google’s image creation and modification model, recognized for its accurate control over visual components in photographs. Kuaishou stated it was the first in the industry to integrate similar sophisticated editing features into a video creation model, opening up possibilities for its application in various real-world scenarios across different sectors.
Kuaishou acknowledged Kling O1’s multi-modal features and semantic understanding, which enabled it to process and interpret various content types including text, images, video, and visual components. This allowed it to “see and comprehend” different aspects and viewpoints of an image, video, or character that users provide as a reference when creating videos, while also refining video content with greater accuracy.
Kling O1 offers various advanced editing capabilities, including replacing characters, removing backgrounds, repairing parts of video content without affecting the rest, and adjusting other elements with precision.
Kuaishou anticipated that the new model’s capabilities would encourage its use among filmmakers, production studios, advertisers, and influencers aiming to simplify their processes.
In the local market, Kuaishou faces competition from Chinese video application developers such as ByteDance and Tencent Holdings, while it contends with companies like OpenAI, Google, and Runway on the global stage.
The Kling 2.5 Turbo model, launched in September, was considered the top performer globally for image-to-video generation and held the third position in text-to-video capabilities, behind only Runway and Google’s Veo 3, as reported by the AI analytics company Artificial Analysis.
Kuaishou has presented its Kling AI models at renowned international film festivals, such as Cannes in May and Tokyo in October, illustrating the potential advantages the film industry could gain from developments in AI technology.
Cheng Yixiao, the co-founder and CEO of Kuaishou, mentioned during a recent financial conference that the company’s artificial intelligence approach would concentrate on leveraging the technology to support the production of television and movie content.
The firm’s Kling AI division, which offers its video tools at a higher cost, reported sales of 300 million yuan (US$42 million) during the third quarter, as per its most recent financial report.
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